WindRagged Edge

Pairing new E-Scooter start-up WIND with creative powerhouse RAGGED EDGE to build a standout visual identity.

Brand strategy – visual and verbal identity – messaging – website and app design

WIND - BRANDING. DESIGN - RAGGED EDGE ©️
WIND - BRANDING. DESIGN - RAGGED EDGE ©️

“AUFI delivered a tremendous service. The resulting work done by the agency we selected was outstanding and far exceeded our expectations...”

Fabian Gruner – Investor, HV Capital

WIND - OOH CAMPAIGN. DESIGN - RAGGED EDGE ©️
WIND - OOH CAMPAIGN. DESIGN - RAGGED EDGE ©️

“Bold work is a team sport. And we couldn’t have done it without the vision, commitment and creativity of the WIND team. We’ve been working to bring the brand to life internally and externally, across every one of their 22 markets. Meanwhile, WIND have gone on to raise $50 million in funding.”

Max Ottignon – Founder, RAGGED EDGE