BREWDOG got in touch in the very early stages of a major rebrand, and asked us to suggest a list of nimble agency teams with experience developing challenger brands.

Brand architecture – brand evolution – packaging – campaign

We shortlisted a set of high calibre creative agencies that could deliver game-changing branding that questioned the status quo.

BREWDOG chose MADE THOUGHT, who worked closely with the company to create one of the most meaningful rebrands of the last decade.

“AUFI rock. Such a unique business and brilliant proposition. We had been struggling for years to find our perfect agency partner. AUFI helped us find one in only a few weeks and the results have been game-changing.”

James Watts – Founder, Brewdog

“An unorthodox pairing at first glance, this has proved to be a perfect example of the value of looking beyond the obvious.”

Nick Bell – Co-Founder, ASK US FOR IDEAS