Back MarketKoto

Connecting tech rebels Back Market to industry-movers Koto to prepare them and their brand for hyper-accelerated sector disruption.

Brand identity - rebrand - brand guidelines - art direction - messaging

BACK MARKET - BRANDING. DESIGN - KOTO. ©️
BACK MARKET - BRANDING. DESIGN - KOTO. ©️

“I'll always be exceedingly, exaggeratedly grateful towards my best friend. I mean, he introduced me to my wife. I feel pretty much the same way towards AUFI.”

Vianney Vaute, Co-founder & Chief Creative Officer - Back Market

BACK MARKET - OOH CAMPAIGN. DESIGN - KOTO. ©️
BACK MARKET - OOH CAMPAIGN. DESIGN - KOTO. ©️

“There's a sense of familiarity and trust in Koto's work - for BackMarket, that feeling is crucial.”

Vianney Vaute, Co-founder & Chief Creative Officer - Back Market

BACK MARKET - OOH CAMPAIGN. DESIGN - KOTO. ©️
BACK MARKET - OOH CAMPAIGN. DESIGN - KOTO. ©️