BACK MARKET came to us at the start of their rebrand journey, and asked for introductions to creative agencies that could build them a standout new identity.

Brand identity – Rebrand – Brand Guidelines – Art Direction – Messaging

We shortlisted some of the best branding teams in the world, finding agencies that could bring BACK MARKET’s refurbished tech mission to the masses.

BACK MARKET chose KOTO, who designed a rebellious new brand identity that establishes the business as the go-to marketplace for second-hand tech.

“I'll always be exceedingly, exaggeratedly grateful towards my best friend. I mean, he introduced me to my wife. I feel pretty much the same way towards AUFI.”

Vianney Vaute – co-founder and Chief Creative Officer, Back Market