Automated sports-tracking software TRACE approached us needing a partner to reinvigorate their brand narrative and better articulate their unique offering.

STRATEGY – ART DIRECTION – BRAND IDENTITY – CONCEPT DEVELOPMENT – UI / UX DESIGN – DEVELOPMENT

We put together a shortlist of teams with a cross-disciplinary offering, and genuine enthusiasm for and experience in the sports and consumer sector.

They chose NYC-based creative agency ATHLETICS, who created a flexible, compelling and collaborative brand evolution that has taken TRACE to the next level.

“I'm so glad that I found AUFI. As a growing startup we are always low on time and resources. Finding and vetting design firms was becoming extremely time consuming for us.”

Ron Kurti – VP Product, TRACE

“Alex and AUFI cut our effort in half by connecting us directly with amazing agencies that matched our needs. My problem turned from 'how do I find a good agency?' to 'which one of these amazing agencies should I pick?'“

Ron Kurti – VP Product, TRACE

“With many use cases and a first-of-its-kind product, TRACE had a lot of momentum but needed a partner to reinvigorate their brand narrative and better articulate their unique offering in a compelling and memorable way.”

Alex Lenzan – Head of Growth, AUFI