Connecting CAROL Bike, a leader within the AI-powered exercise bike, with the inimitable Accept & Proceed to build a brand identity founded in scientific research for the time-efficient fitness enthusiasts and the health-conscious athlete community.

BRAND STRATEGY - TONE OF VOICE - VISUAL IDENTITY - WEBSITE DESIGN - FLEXIBLE INFOGRAPHIC SYSTEM - PHOTOGRAPHY

“AUFI were excellent at helping us identify, connect with and explore branding agencies across the UK and US. They introduced us to a much wider pool of agencies than we would have found via our own network, and helped us fine-tune our selection process – ultimately guiding us to select the best agency for the job.”

Victoria Rusnac, CMO, CAROL Bike

“We knew alchemists Accept & Proceed’s deep ability to understand and translate science insights and blend them together with a human element, combined with their passion for all things fitness, would deliver a tailor-made brand identity for scale up innovator CAROL.”

Sarah Davies, Account Director, Ask Us For Ideas