SWISSPERS were ready to launch their rebrand, and needed an agency partner to create a campaign that would drive brand awareness off the back of the big reveal. They asked us for a US-based team with the right experience and strategic skills to turn SWISSPERS from a provider of cotton products into an essential part of everyone’s beauty routine.

CREATIVE STRATEGY — CAMPAIGN — PRODUCTION

We knew SWISSPERS wanted creative partners that would understand how to make a big splash; the work had to shift brand perception and reinvigorate an entire category. So we introduced the best of the best agencies – people that could handle the ideation as well as the production, and help SWISSPERS shake things up and own their particular segment of the beauty industry.

After meeting our shortlist of recommended agencies, SWISSPERS selected THIS JANUARY. They spent six weeks in strategy and creative development, building the SWISSPERS brand story and understanding how to bring marketing to life across various touch points. The end result is “Start With Swisspers”: an energetic new brand platform and campaign that puts SWISSPERS at the heart of people’s everyday makeup routines.