Following their recent rebrand, New Zealand-based supplement brand HABIT approached us needing a US-based creative agency to develop and execute a punchy campaign for their relaunch into the US market.

Creative campaign development and production

We connected HABIT with a shortlist of agencies who ticked all the boxes they were looking for: mass retail experience, an understanding of Gen Z, and an outside-the-box approach to creativity.

The team at HABIT fell in love with the brilliant team behind THIS JANUARY, who concepted and delivered a quirky campaign starring a new mascot for the brand, HABBIE, who helps audiences visualise the cumulative power of small habits.

“This project is the reflection of one of those matches that is just perfect. When HABIT approached us for this campaign, they wanted to push themselves out of their comfort zone without taking a massive risk. The team at THIS JANUARY left no creative stone unturned exploring all the potential options for this campaign, giving the client full confidence in the partnership and idea.”

Charlotte Rand – Network Director, AUFI