We met LOYA at the very start of their journey towards setting up a new science-backed, natural skincare brand. They needed a creative partner to design and build their brand world, and asked us to introduce agencies that would bring an understanding of premium beauty and wellness brands to the table.

BRAND IDENTITY — PACKAGING SYSTEM — MESSAGING — GO TO MARKET STRATEGY

We connected LOYA with a carefully honed list of agencies that could look after the end-to-end brand ask of visual identity and packaging, and collaborate with the brand to bring their vision, as well as their premium product offering, to life.

They decided to work with REGULAR PRACTICE, who have built an identity and packaging system that’s set up to flex and grow as LOYA’s product portfolio expands. AUFI has continued to partner with LOYA to support the brand, helping connect them with communications agency SONDER & TELL to support with key messaging as well as advising on agencies for their go-to-market strategy and launch.

“AUFI introduced us to a set of unique, small but agile and high calibre agencies. They identified teams that would get the most value from our available budget, and build the kind of brand that could power our growth over years to come. REGULAR PRACTICE and SONDER & TELL were exactly what we were looking for.”

Delphine Varenne — Head of Brand & Marketing, LOYA