Connecting US-based period care and wellness company CORA with MOTHER DESIGN for a bold and retail-focused identity overhaul.

Strategy – Visual & Verbal Identity – Packaging

“AUFI is a masterful match-maker between clients and agencies. They're connected with the best of the best agencies in the world and I trust their recommendations wholeheartedly!”

Andrea McCulloch – VP Brand & Creative, Cora

“In a crowded marketplace, CORA knew they needed to step away from the visual and verbal tropes that surround the menstrual care industry. MOTHER DESIGN never shy from a challenge to create something that bucks the status quo so this partnership made a lot of sense to us from the get go.”

ALEX LENZAN – HEAD OF GROWTH, ASK US FOR IDEAS

“In the context of a fast-changing natural period care market, CORA needed a new brand identity that reclaimed its stand-out on shelf, reinforced its relevance to the millennial consumer and cemented its place as a leader in the menstrual care category.”

MOTHER DESIGN