Connecting US-based period care and wellness company CORA with MOTHER DESIGN for a bold and retail-focused identity overhaul.
Strategy ⎼ Visual & Verbal Identity ⎼ Packaging
“AUFI is a masterful match-maker between clients and agencies. They're connected with the best of the best agencies in the world and I trust their recommendations wholeheartedly!”
Andrea McCulloch - VP Brand & Creative - Cora
“In a crowded marketplace, CORA knew they needed to step away from the visual and verbal tropes that surround the menstrual care industry. MOTHER DESIGN never shy from a challenge to create something that bucks the status quo so this partnership made a lot of sense to us from the get go.”
ALEX LENZAN – ASK US FOR IDEAS
“In the context of a fast-changing natural period care market, CORA needed a new brand identity that reclaimed its stand-out on shelf, reinforced its relevance to the millennial consumer and cemented its place as a leader in the menstrual care category.”
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