PlantibleSome Days

Connecting ag-tech startup PLANTIBLE with creative studio SOME DAYS for foundational branding and messaging.

Brand Creation

PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️
PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️

PLANTIBLE is an ambitious young food and farming startup that’s using plant-based protein, grown in aqua farms, as a sustainable alternative to gluten, egg and meat-based ingredients. We introduced them to California- and New York-based agency SOME DAYS for branding made to win over the big food industry players, and accelerate adoption among consumers.

“The conversation we had with SOME DAYS was around how to make PLANTIBLE feel like artisan farming, and show people it’s just a crop, and not something that’s grown in a stainless steel bioreactor. That’s why we initially got in touch with AUFI and started to work with SOME DAYS. Good copy, good imagery and a well defined story should aid in transitioning consumers to a new food system.”

Tony Martens – Founder, PLANTIBLE

PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️
PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️
PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️
PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️

“It’s about making sure it feels purchasable, it feels buyable, and it feels like something you can take into your home and not something that’s too far away from the norm of the brands you purchase. It has to sit within your life and feel natural, and that’s one reason branding and messaging is really important.”

Steve Reinmuth – Founder, SOME DAYS

PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️
PLANTIBLE - BRANDING. MESSAGING. PACKAGING - SOME DAYS ©️