Connecting biotech beauty brand MOTHER SCIENCE with creative studio MADE THOUGHT for branding, packaging and messaging inspired by the intersection of science and nature.

Brand Creation – Brand Guidelines – Brand Identity – Messaging – Packaging – Visual Identity

MOTHER SCIENCE, previously known as Small Molecules, is using cutting edge science to create the next generation of skincare. The secret is Malassezin – a naturally occurring molecule that’s found in the skin, and that’s ten times more powerful than vitamin C.

We introduced them to New York- and London-based studio MADE THOUGHT, who worked closely with the company founders to build MOTHER SCIENCE’s brand world, identify their tone of voice and develop packaging that makes their products feel like “objects of the future.

“When we were initially introduced to MOTHER SCIENCE, we knew it was going to be a special collaboration. AUFI has always connected us to the most progressive and forward-thinking brands, and this female-led beauty brand—founded by a rockstar and a violinist — bringing a truly novel skincare ingredient to market — was no different.”

Anna Ferrick — Head of Content, MADE THOUGHT

”Beauty, and skincare in particular, is an increasingly saturated market, which means launching a new brand and setting it up for success is increasingly complicated. When MOTHER SCIENCE approached us, they had a really exciting new product with proven results; what they needed was help telling the right story, verbally and visually. We knew the brilliant minds at MADE THOUGHT would create a brand that matched the product’s sophisticated efficacy.”

Charlotte Rand – Network Director, AUFI