Helping luxury womenswear brand FFORME connect with HUGO & MARIE to take their foundational identity and evolve it for launch.

Strategy – Brand – Creative Direction – E-commerce

FFORME had the beginnings of a visual identity, but needed to find a creative partner to take the building blocks they already had, and give them further depth and meaning ahead of launch.

“AUFI presented three agencies with stellar reputations, which accelerated the search process during the time sensitive pre-launch phase. The most important aspect of working with AUFI was the vetting process, which is invaluable in agency selection.”

Laura Vazquez – Co-Founder & CEO, Fforme

“FFORME bring a rare and nuanced sensibility to everything they do. It was refreshing for our team to become immersed in their visual language in order to create a new digital home for them. The way we worked together was also a testament to AUFI’s sensitivity to creative chemistry between teams.”

Jennifer Gonzalez – CEO, Hugo & Marie

“HUGO & MARIE’s ability to elevate brands with smart, elegant design, along with their strong strategic and leadership skills made them the perfect partner for FFORME — selected by the client from an AUFI shortlist of three other agencies — we feel the outcome speaks for itself.”

Toby Wilkinson – Co-Founder, ASK US FOR IDEAS