Luxury womenswear brand FFORME asked us to introduce creative partners that could build their visual identity and design an e-comm site, ready for launch.

Strategy – Brand – Creative Direction – E-commerce

We shared a shortlist of creative teams with brand and digital capabilities, and who would approach the project with an understanding of FFORME’S business and ambitions.

FFORME chose HUGO & MARIE, who took the brand’s existing strategy and delivered a foundational brand identity and e-comm experience.

“AUFI presented three agencies with stellar reputations, which accelerated the search process during the time-sensitive pre-launch phase. The most important aspect of working with AUFI was the vetting process, which is invaluable in agency selection.”

Laura Vazquez – Co-Founder & CEO, FFORME

“FFORME bring a rare and nuanced sensibility to everything they do. It was refreshing for our team to become immersed in their visual language in order to create a new digital home for them. The way we worked together was also a testament to AUFI’s sensitivity to creative chemistry between teams.”

Jennifer Gonzalez – CEO, Hugo & Marie