Perfumer FRÉDÉRIC MALLE asked us to find creative agencies for a pivotal rebrand, as well as a refresh of their campaign framework.

Brand Campaign – Art Direction – Content – Production

We made introductions to a select group of agencies that would appreciate FRÉDÉRIC MALLE’s unique standing in the fragrance market, and develop creative comms to bring that story to new audiences.

FRÉDÉRIC MALLE chose MADE THOUGHT, who created a new identity that reflects the brand’s distinctive philosophy, and a visual world designed to stand out in a sea of lookalike perfume ads.

“There was something super compelling about pairing two creatives with such an affinity for elevated detail. They say opposites attract, but in the instance of MADE THOUGHT and FRÉDÉRIC MALLE, it was very much a case of kindred spirits.”

Nick Bell – co-founder, AUFI

“In the same way that FRÉDÉRIC MALLE resists the mainstream, so did we – conceptual, artistic and disruptive visual stories were told, that intellectually stand out in the mainstream world of fragrance advertising.”

Ben Parker – founder and Creative Director, Made Thought