“There was something super compelling about pairing two creatives with such an affinity for elevated detail. They say opposites attract, but in the instance of Made Thought and Frederic Malle, it was very much a case of kindred spirits...”
“In the same way that Frédéric resists the mainstream, so did we — conceptual, artistic and disruptive visual stories were told, that intellectually stand out in the mainstream world of fragrance advertising.”
Ben Parker, Founder & Creative Director - Made Thought