Connecting the UK's newest unicorn, payment platform PADDLE, with BUTCHERSHOP, an international creative agency with expertise in growth and transformation, to help them reimagine how a SaaS company for SaaS companies can be seen as a true partner for progress.

Brand Strategy ⎼ Brand Architecture ⎼ Visual & Verbal Identity ⎼ Video ⎼ Web Design & Development

PADDLE is the first to simplify SaaS companies’ payment tech stacks into an all-in-one solution. Instead of being seen as just payment infrastructure, PADDLE wanted a new brand identity that positioned them as a true partner who helps their customers grow efficiently. The company just raised $200m in their Series D round and has officially reached unicorn status with a valuation of $1.4bn since the rebrand.

"As Head of Brand, I feel like the Paddle brand has now caught up to where we actually are as a company. It’s bright and bold, reflecting our Paddlers and also our ambitious mission of helping SaaS companies navigate the revenue journey of every stage. It’s clear and concise, yet approachable – which is how we want to work with the sellers who partner with us. We’re more than a provider, we partner with you and share advice that will help you grow more efficiently."

Bianca Dragan, Head of Brand, Paddle