OBAGI asked us to suggest social media agencies that could help them redefine their relationship with social platforms, and reconnect with a younger demographic.

STRATEGY – SOCIAL MEDIA – CONTENT PRODUCTION – COMMUNITY MANAGEMENT

We introduced a shortlist of teams that understood how to strategically reposition a heritage brand through channel-specific content.

OBAGI chose GRAND STREET STUDIO, who delivered a series of social media campaigns focused on a younger D2C audience – including one piece of content that transformed OBAGI’S Dark Spot Disruptor into a top-selling product in the brand’s portfolio.

“With every connection we make, we hope we are setting our partnerships up for the long term – but GRAND STREET STUDIO took this to a new level, helping a 30-year old brand modernise and bring new life into how they use social media. The partnership continues to prosper thanks to their chemistry and mutual appreciation.”

Lotte Wilkinson – Account Director, ASK US FOR IDEAS