NORTHSTAR FERTILITY asked us to find them an agency partner to strategically and creatively unify their subsidiaries, while showcasing the uniqueness of each brand.

Brand Strategy – Brand Architecture – Brand System – Brand Identity – Digital Design

We introduced the client to a shortlist of five agencies, all with the experience and capabilities needed to understand and evolve NORTHSTAR FERTILITY’s complex brand architecture.

They chose COMBO who, in less than a year, developed a new master brand for the holding company as well as strategic narrative and identity systems for their first five acquisitions – establishing NORTHSTAR FERTILITY as a trusted champion of family planning.

“AUFI was able to save us weeks of upfront time by short-listing an amazing repertoire of agencies that met our scope. From brand strategy and architecture to editorial tone of voice, to style guide development, and ultimately building out our online experiences, AUFI sourced fully integrated agencies with the sensibility and sensitivity to transform our portfolio of interrelated fertility brands.”

Christina DeRosa – Chief Marketing Officer, Northstar Fertility

“There were so many nuances to this project, which meant the right agency would need a rigorous strategy foundation as well as top tier talent and the ability to manage lots of stakeholders along the way. We also knew the right agency would see this as a dream project – and COMBO did.”

Charlotte Rand – Network Director, AUFI