NIKE and JD SPORTS asked us for a shortlist of social media agencies that could create a campaign identity and toolkit for their Move to Zero sustainability initiative.

Creative and Campaign Strategy – Campaign and Identity – Campaign Toolkit – Social Media – Content Series – TikTok – Production

We put together a selection of specialist social media teams that would bring fresh ideas to the table, and make the concept of climate change and sustainability accessible and relatable.

NIKE and JD SPORTS chose LOVERS and OK COOL, who together produced a content series that saw an iconic influencer duo go head-to-head, and drove a 25% increase in comments around sustainability and climate change, as well as a noticeable boost in positive sentiment around the topic.

“With us constantly aiming to push boundaries and find the best creative collaborators, AUFI has been an amazing partner in helping us source those teams.”

Ken Holter – Marketing Manager, Nike EMEA