Hangover beverage GUSH asked us to recommend agencies with CPG and mass retail experience, that could handle the wholesale creation of their new brand – everything from naming and strategy through to identity, messaging and packaging – design their e-comm site, and produce and manage ongoing social media content.

BRAND STRATEGY — BRAND NAMING — BRAND VISUAL & VERBAL IDENTITY — PACKAGING — SITE DESIGN — CONTENT

We put together a shortlist of brand, social and digital agencies that had experience partnering with early stage companies, and that could create the foundational branding and online presence GUSH needed to establish their place in the market.

We made introductions and they chose RED ANTLER to look after brand creation – using GUSH’s signature ingredient (the Korean pear) as the starting point for the logo, packaging and digital work; WONDERKIND to look after ongoing social content; and PROGRESS LABS to design their e-comm site.

"AUFI played a crucial role throughout the entire brand building and agency selection process. They took the time to understand our specific requirements and business model, providing us with a curated list of agencies to consider across a number of specialisms. Thanks to their guidance, we've partnered with fantastic teams that we wouldn't have discovered on our own. Toby is an absolute pleasure to work with - he is patient, dedicated and extremely knowledgeable. I highly recommend teaming up with him.”

Co-Founder & CEO, Gush

“Robbie, Danny and Des have great instincts in identifying untapped categories with global appeal. In creating GUSH, we wanted to make hangover prevention a natural and celebratory part of every night out.”

Emily Heyward — Co-Founder, Chief Brand Officer, Red Antler