Sake brand WAKAZE asked us to connect them with agencies that could handle brand, packaging and e-comm solutions for the launch of a new locally brewed, canned sake concept in California.

naming – packaging – brand identity – illustrations – art direction – e-comm web design and build

We put together a shortlist of US-based agencies with strong packaging creds, and a deep understanding of both the local market and younger US consumers.

WAKAZE chose DAY JOB, who created an ownable and recognisable brand universe and packaging design for new product, SUMMERFALL, with the ambition to become the leader of this category in the US.

“We get huge satisfaction pairing a brand with an agency when the parameters are hyper specific…'Find us an agency who lives and breathes D2C but who actively rejects the design cliches that come with it, and who also has experience launching a traditionally Asian product to a youthful US audience.' Google wouldn't know where to start!”

Nick Bell – Co-Founder, AUFI