FOLC asked us to find a team that could develop and reposition their brand, setting them apart from competitors and establishing them as the go-to English rosé worldwide.

Packaging – Brand Evolution

We made introduction to five brand agencies with extensive DTC and packaging experience, that we knew could develop the next stage of FOLC’s brand story.

FOLC chose REGULAR PRACTICE, who designed elevated new branding – including a label-free, fully screen printed bottle design – that sets the business up to succeed in a hugely competitive sector.

“AUFI were super efficient in curating relevant agency partners, and without their expertise we would likely still be searching for that perfect partnership.”

Tom Cannon – founder, FOLC