KATKIN asked us for help finding creative agencies who had solid startup experience, and could translate their existing strategy and tone of voice into a new visual identity.

Rebrand — Packaging — Web

We shared a shortlist of teams that understood the disruptor mindset and could build a brand world to help KATKIN’S story and messaging connect with consumers.

KATKIN chose CENTER, who created attention-grabbing new branding that establishes the business as a major new competitor in the pet food sector.

“AUFI has a unique way of finding the perfect partners at the perfect time. With KATKIN, it was love at first chat. Since day one they’ve been the absolute best client. They wanted to push the boundaries of what a pet food brand looks like and it inspired us to think outside the litter box.”

Alex Center — founder, Center