MERCURY/13 was about to embark on a total rebrand of the newly acquired F.C. COMO WOMEN, and asked us to suggest branding agencies that could usher in a new era for the club – weaving its regional identity with global appeal to connect with new followers as well as loyal supporters. They also asked us to connect them with digital agencies that could create a new online home for the team.

Brand Identity - digital design

We made introductions to a shortlist of hugely accomplished agencies that understood fashion, art and culture first and foremost, but who could also relate to sport and its design history. For the digital part of the brief, we put MERCURY/13 in touch with a set of potential partners that could design a website to truly reflect the brand and its ambitions.

For the brand part of the ask MERCURY/13 chose COMMUNION, who delivered a new crest, colours, guidelines and brand architecture – all designed to signal the club’s rebirth, speak to the fanbase, and set F.C. COMO WOMEN up for future growth. They also worked with KIND STUDIO to create a bilingual and editorially led digital platform designed to empower and inspire.