Having successfully broken into just about every major retailer in the UK, while also running a successful D2C business, DASH WATER came to us ready to start their next phase of growth. They had started working on a new brand positioning and were looking for a creative partner who could turn this into a creative platform that would form the backbone for the rest of their comms, including a new campaign.

CAMPAIGN STRATEGY — CAMPAIGN CREATION

DASH were after agencies who knew how to make noise - both digitally and across OOH. Ideally they wanted a small, senior team who were UK based, and could work closely with their internal team.

After our introductions, DASH chose to the work with the brilliant minds at AMONG EQUALS. Together, they created the ‘Canspiracy’ campaign, calling for real transparency in the soft drinks industry. Shown across billboards around London as well as on DASH’s social media channels, it got people’s attention and showed what exactly makes DASH different.

“It’s rare you come across agencies with a clever turn of phrase, out-of-the-box thinking AND tight project management skills. We had a challenging and complex brief and AUFI helped us find an agency that just 'got it' straight away.”

Elle Kinsman — Senior Brand Manager, DASH Water