Vitamin brand HABIT had been struggling to find a comms agency that could do more than conventional PR. They asked us to connect them with US-based teams to support them around some upcoming big brand moments and activations, and help them win over consumers in a super-competitive category.

PR — COMMS

We selected a shortlist of agencies that would take a more creative approach to comms, and appreciate how to drive awareness through non-traditional channels and methods. As the chemistry fit was key, we introduced the kinds of teams that both love and understand the unique needs of challenger brands, and how they play out across social media platforms.

HABIT met with our shortlist of agencies and decided to work with POTION, who supported the brand with influencer strategy, ongoing campaigns and their first ever activation, the HABIT Bodega in NYC. The pop-up invited visitors to shop and learn by hosting a series of one-off evening events spanning everything from bouquet-making and poetry through to tarot and meditation.