160-year-old wellness brand NELSONS saw an opportunity to reinvigorate one of their hero products, RESCUE REMEDY, which was quickly finding a new Gen-Z audience online. They asked us to introduce them to agencies that would truly understand how to tap into this moment, with an idea that could start life on TikTok and translate into the wider social media world.

SOCIAL STRATEGY – CAMPAIGN – PRODUCTION

We connected NELSONS with a shortlist of agencies that had in-depth understanding of the social media landscape and its rapidly moving trends. We chose teams that could work quickly and collaboratively, and understand how to connect with younger consumers through work that would be culturally relevant both on- and offline.

After we made our agency introductions NELSONS decided to work with SMALL WORLD, who dreamed up an episodic TikTok series called Rescuerama that parodies everyday anxieties. Each new episode premieres on Wednesday – aka ‘hump day’ – with audience feedback used to build ideas for future episodes.

“We’re so excited to help the brand build equity with a young audience who are stumbling across Rescue Remedy and using it as their solution for life’s little dramas. Our audience is talking about the brand in an unconventional, unhinged way, which gives us the licence to do the same and create work that we’re all very eager to make.” 

Dan Salkey – Strategy Partner, Small World