Introducing iconic footwear brand CONVERSE to London-based social specialists OK COOL, for a global campaign introducing their CX line to the world.

Campaign – Social Media – Strategy – Content – Messaging

CONVERSE is a globally beloved footwear brand that’s spent decades associated with a distinct style and aesthetic. Their new CX line connects the brand more closely with comfort, particularly for creatives that are on their feet and need shoes that offer equal parts fashion and function. With a growing international audience, CONVERSE approached AUFI for a team that could develop a campaign toolkit to elevate the CX line in multiple markets across the globe. Needing to strike a balance between brand and product, emotion and function, and global and local, we partnered them with the culture-makers at OK COOL for a campaign that universally delivered.

“For a guy who grew up in skateparks, listening to loud guitar music and dreaming of Californian sun, this CONVERSE gig had OK COOL scrawled all over it. AUFI made intros then stepped back; providing smart insight and discrete steers in the process whenever the team needed them.”

Jolyon Varley – Co-Founder, OK COOL

“We were so excited to introduce CONVERSE to OK COOL, because they’re forever one step ahead when it comes to having their finger on the cultural pulse. OK COOL understood that and knew how to translate it across key international markets with a creative concept that was universal in the way it spoke to global audiences.”

Charlotte Rand – Network Director, AUFI