CARESCOUT was looking for an agency to carry out some pivotal brand architecture and positioning work, and asked us to recommend teams that could deliver a brand refresh bringing together the various parts of their business.

Brand positioning – brand identity – messaging

We introduced CARESCOUT to a set of agencies that could not only move fast on the work and collaborate closely with stakeholders, but would understand how to build an identity with longevity.

Having met with our shortlist, CARESCOUT chose COMPANY POLICY – who overhauled their positioning, messaging and identity, rooting it in real-life stories of the people CARESCOUT supports and emphasising their human-centred approach.

“AUFI consistently connects us with clients that align with our approach, and their introduction to the CARESCOUT team led to a valuable partnership. The team was compassionate, collaborative, and eager to experiment, creating an environment where we could push the toolkit further and explore new design possibilities.”

Adam Katz – founder & CCO, Company Policy