Connecting CALVIN KLEIN with experiential marketing specialists NEW MOON to create a brand activation launching their new lifestyle store in London’s iconic Battersea Power Station.

Brand activation – Experiential Marketing – Production

In 2022, all-American fashion label CALVIN KLEIN brought its minimalist principles to a brand new retail space in the restored and reopened Battersea Power Station, in south London. They wanted to mark the occasion with an authentic, engaging experience that would connect with locals, and help drive awareness and footfall to the store. We introduced them to NEW MOON, who created a series of strategically located, New York-style news kiosks, filled with limited edition zines profiling the next generation of creative talent.

“AUFI were a fantastic partner throughout the pitch process. They took the time to understand our strengths and skill set and were able to link us with a brief that played into those strengths. It's a sign of a great partnership.”

Andrea Bryant – Global Client Services Director, New Moon

“Having helped some of the most recognisable brands in fashion and luxury build out experiential activations rooted in a strategic ‘why’, NEW MOON were the perfect fit to help CALVIN KLEIN connect with a cultured community for their latest store launch.”

Alex Lenzan – Head of Growth, AUFI

“The result of the pairing was a visually impactful and minimalist CK Kiosk designed to capture the friction between grit and glam – driving consumer engagement and brand attention by distributing thousands of zines and branded giveaways over the opening weekend.”

Alex Lenzan – Head of Growth, AUFI