Calvin Klein ASKED US FOR AN EXPERIENTIAL AGENCY TO DRIVE FOOTFALL TO A NEW LONDON STORE

CALVIN KLEIN asked us to share a shortlist of experiential marketing agencies to help launch a new lifestyle store in London’s iconic Battersea Power Station.

Brand activation – Experiential Marketing – Production

We put together a lineup of best-in-class teams that could deliver an engaging pop-up experience to connect with locals and drive footfall to the store.

CALVIN KLEIN - brand activation. experiential marketing - NEW MOON ©️
CALVIN KLEIN - brand activation. experiential marketing - NEW MOON ©️

CALVIN KLEIN chose NEW MOON, who created a series of New York-style news kiosks, filled with limited edition zines profiling the next generation of creative talent.

CALVIN KLEIN - brand activation. experiential marketing - NEW MOON ©️
CALVIN KLEIN - brand activation. experiential marketing - NEW MOON ©️

“Having helped some of the most recognisable brands in fashion and luxury build out experiential activations rooted in a strategic ‘why’, NEW MOON were the perfect fit to help CALVIN KLEIN connect with a cultured community for their latest store launch.”

Alex Lenzan – Head of Growth, AUFI

CALVIN KLEIN - brand activation. experiential marketing - NEW MOON ©️
CALVIN KLEIN - brand activation. experiential marketing - NEW MOON ©️

“AUFI were a fantastic partner throughout the pitch process. They took the time to understand our strengths and skill set and were able to link us with a brief that played into those strengths. It's a sign of a great partnership.”

Andrea Bryant – Global Client Services Director, New Moon