Connecting events platform TOGATHER with Paris-based SOCIALCLUB for a new name, rebrand and updated visual world that keeps them ahead of the curve.

Brand Evolution – Content – Naming – Strategy

Events booking business TOGATHER (formerly known as Feast It) was set up in 2017 to help users find suppliers for parties, festivals and any other kind of group gathering. People can use the platform to book services including street food, floristry, photography, videography and event staff. With their eye on expansion in Europe and the US, TOGATHER asked AUFI to find an agency that could rethink their brand strategy and verbal and visual identity to help them better express their full offering.

“We were connected to AUFI during Covid, when we started thinking about what our brand should look and feel like when we left lockdown. They really helped us to simplify the process and connect us with agencies we would never have known to speak to in the first place. We’re really delighted with where we have landed with our new brand, and we would have struggled in the process without the constant advice and guidance from Toby and the AUFI team.”

Digby Vollrath – CEO & Co-Founder, TOGATHER

“AUFI made it easy for us to focus on the essence of the project, connect with client teams and deeply understand the ambitions behind the decision to change names. Feast It needed to better reflect the direction they’re moving in, and our collaboration created TOGATHER: a new identity and new chapter in the brand’s evolution.”

Barbara Shabynina – Project Director, SOCIALCLUB

“It was a pleasure to support the founder, Digby, and the Feast It team at this exciting moment in their journey. We discussed what possible different partners could look like, and the benefits of various routes, before introducing them to a shortlist of vetted agencies – which culminated in them choosing the wonderful team at SOCIALCLUB. I’m excited for them and their new chapter as TOGATHER.”

Toby Wilkinson – Co-Founder, AUFI