Connecting HOWIE with REGULAR PRACTICE to bring a new language-learning start-up to life, including a playful identity and unique digital experience.

BRAND IDENTITY – DIGITAL – VERBAL IDENTITY – MERCHANDISE

“AUFI connected us to a world of opportunity, in a matter of days. Even with all of the creative genius out there, AUFI introduced us to a handful of dream studios based on what we were looking for in a creative partner. Final selection was tough (that's how good AUFI is), but we knew we had found our match!”

Josie Jones – Founder, HOWIE

“As someone who has always struggled to pick up languages, I was instantly intrigued by HOWIE’s proposition; celebrating the aha moments, the frustrations, and the awkward encounters, (but most importantly) not getting caught up in reaching fluency.”

Lotte Wilkinson, Account Director - AUFI

“The founder, Josie was looking for an agency who could bring her proposition to life with a playful, bold identity. We introduced HOWIE to a hand-selected shortlist of potential partners, with London-based creative studio, REGULAR PRACTICE coming out on top based on their experience and approach.”

Lotte Wilkinson, Account Director - AUFI

“AUFI enabled a collaboration with a client who came with a really interesting and novel product, brought different and varied references, and trusted us throughout the process. We thoroughly enjoyed the partnership.”

Tom Finn, Director - Regular Practice