SEED came to us on day one, looking for a branding agency to design an identity, brand world and packaging system as iconic and differentiated as their category-defining product.

BRANDING — PACKAGING — WEBSITE

As the brand has scaled to become the household name it is today, we've continued to work closely with the SEED team, helping to identify creative agency partners to support with their ongoing brand, social and digital needs.

Most recently, we connected them with HIGH TIDE, who built on foundational work and concepts by ARULIDEN to develop a sub-brand for SEED’s new-to-market product VS-01.

“AUFI is the answer to the inefficiencies of the agency search process. Fast, responsive, thorough and thoughtful. I can't recommend them enough.”

Ara Katz — Founder, Seed

“The SEED identity and packaging system has become globally recognised as an icon of the modern DTC landscape. Endlessly cited as a best-in-class example of modern consumer branding, it's humbling to have played our part in connecting Ara and her incredible team with creative agencies from day dot.”

NICK BELL — FOUNDER, AUFI