PYDANTIC was unveiling their first new product, LOGFIRE – designed to support developers building AI tools and cloud-based apps. They asked us to suggest agencies that could define the brand, build a website, and create guidelines in preparation for its launch.
We introduced a shortlist of agencies that had experience partnering with digital-first companies, and that would understand PYDANTIC’s developer-focused mindset.
They chose TOGETHER, who helped PYDANTIC understand how the brand architecture would work, and developed a strategy, brand identity and website for LOGFIRE – built around the ubiquitous UI symbol of the toggle.
“The AUFI team were great partners, and clearly have a deep understanding of our core strengths and the capabilities we offer. This led to a great fit with the client team from our very first meeting.”