OREGON SYMPHONY is a cornerstone of the Portland arts and culture community. They were ready for a full brand and digital overhaul as part of their growth strategy of connecting with a younger audience. They asked us to introduce them to agencies that could bring experience across a multitude of sectors, and become a real thought partner for the organisation.

DIGITAL DESIGN — BRAND STRATEGY — MOTION DESIGN

A best-in-class organisation of this kind needed equally exceptional creative partners. We put OREGON SYMPHONY in touch with a shortlist of agencies that could reimagine their identity, UX/UI system, ticketing process and editorial platform, to create an experience that’s as sticky and seamless as the big-name streamers of the world.

FICTIVE KIN completely redesigned OREGON SYMPHONY’s digital presence, creating a dynamic web system that allows for storytelling and personalisation without slowing down the experience. They also updated the branding, using Portland’s iconic 12 bridges as a reference point for framing elements and evoking the energy of the conductor’s baton through both static and motion graphics.

“AUFI are a voice of authority and reason, and they lined us up with agencies that were, for all intents and purposes, perfectly aligned to our needs.”

Blake Argotsinger — Director of Marketing, Oregon Symphony