AEGView Source

Connecting AEG GLOBAL PARTNERSHIPS with VIEW SOURCE to create a digital experience that’s as memorable as their offering.

Website – Web Design

AEG GLOBAL PARTNERSHIPS is the internal sponsorship agency for AEG – one of the largest sports and live entertainment companies in the world, with a global portfolio of arenas, music venues, sports teams, festivals, ticketing and touring.

Following a rebrand, they worked with creative studio VIEW SOURCE to consolidate their live entertainment and sports offerings into one website that tells the whole story of the business’s capabilities, culture and commitment to fans.

AEG - Web design. - VIEW SOURCE ©️
AEG - Web design. - VIEW SOURCE ©️

“We were looking for a partner who could help us build a new website from the ground up, bringing together our entire global portfolio and new brand identity with a focus on simplicity, impact and storytelling. VIEW SOURCE instinctively understood what we were trying to accomplish; their expertise and creative vision were exactly what we needed. I’m so grateful AUFI connected us with them.”

Ethan Strong – Creative Director, AEG Global Partnerships

“Our team's job was to build a bespoke digital experience that will last AEG for five or more years. We wanted it to be simple, punchy and not grounded in any digital trends so it could stand the test of time and be easily maintained.”

Andrew Rutledge – Creative Director/Partner, VIEW SOURCE

“VIEW SOURCE is a team with a truly unique approach and innate ability to bring narrative and identity to life through technology. They built a flagship website that demonstrates AEG Global Partnerships' expertise and value, acting as the perfect destination for their high-profile prospective clients.”

Sebastiano Zanasi – Operations & Account Manager, AUFI