MID-DAY SQUARES asked us to connect them with creative agencies that could redesign their packaging, ready for a transition from D2C to retail.

Packaging

We introduced them to a shortlist of agencies who not only had the necessary packaging experience, but would also bring an in-depth understanding of the cultural context.

MID-DAY SQUARES chose MEAT STUDIO, who embraced a complex brief and helped the brand get ready for their on-shelf debut.

In fact, both teams loved working together so much that when MID-DAY SQUARES launched in COSTCO, they asked MEAT STUDIO to create an exclusive design.

“It was obvious from the first meeting that AUFI had made a good match. Our personalities and aesthetics clicked naturally. We both wanted to bring style and attitude to the chocolate space through design.  We referenced popular culture, street fashion, athletic sportswear, and nostalgic advertising. The project was a true collaboration where ideas quickly became designs we both loved.”

Ron Tau - Founder & Creative Director, MEAT STUDIO

“As simple as it might sound, transitioning a product from DTC-only to retail is anything but. We knew MEAT was the perfect team not only to match the high and dynamic energy of the MDS team, but also to tackle this challenge with ease.”

Charlotte Rand - Network Director, AUFI