Crypto and blockchain specialists GALAXY had just completed a merger and rebrand, and were looking for a digital agency to implement their new identity across four brand websites. They asked us to introduce them to US-based teams with crypto experience, that could work closely with their existing branding agency to create a digital system to span all four of GALAXY’s sub brands.

UX DESIGN - MOTION DESIGN - PRODUCT STRATEGY - FRONTEND DEVELOPMENT

We put together a shortlist of potential digital partners that had the relevant understanding of the sector, and experience building sites with multilingual capabilities and easy-to-use CMS – and that could rise to the challenge of expressing a single brand identity in four different digital ways.

GALAXY decided to work with FICTIVE KIN, who designed and built four core digital properties for the brand - taking their updated identity as a starting point, and understanding how that would filter through GALAXY’s brand architecture. All four websites are intended to help demystify GALAXY’s work as well as the wider blockchain and crypto world, and emphasise their place as an authority in the sector.