Oral care brand COCOFLOSS had already established themselves with spots on the shelves at Anthropologie, Free People and hundreds of other stores. The founders were ready to branch out into a wider range of personal care products, and had come up with a new name to accomodate this - COCOLAB. They asked us to share a shortlist of recommended agencies that could support this transformation by evolving their brand world.

BRAND ARCHITECTURE — IDENTITY — PACKAGING

We introduced COCOFLOSS to a set of brand specialists that had experience partnering with similar growth stage businesses, as well as the wider beauty and wellness sector. The focus was on teams that could think about the brand strategically, and set COCOFLOSS up for their continued diversification and growth.

They decided to partner with WEDGE, who introduced a new identity and packaging system intended to support the brand as it continues to expand into new retail destinations. The new positioning - ‘your daily hit of dental dopamine’ - guides the expression, the idea being that joy drives routine, and routine drives results.