For nearly 100 years, BOOK OF THE MONTH has offered bibliophiles a monthly subscription to a curated selection of literary gems. With an identity that focused quite literally on the service itself, they asked us to connect them with agencies who could evolve their brand to match everything that they stand for, especially their ability to uncover the most exciting up-and-coming authors.

Positioning – verbal and visual identity – web design – packaging

With a tight list of specific qualities they wanted in a team, we introduced BOOK OF THE MONTH to a shortlist of some of the best small, NYC-based branding agencies who understood how to give a heritage brand some edge as well as appeal to their largely millennial female audience.

BOOK OF THE MONTH selected CREECH as their partner, who fully refreshed the company - including positioning, verbal and visual identity, digital experience, and packaging - to bring them in line with their vision to bring about a more thoughtful and curious world.

“We loved everything about this project. A client who wanted the best possible work, a brand with almost 100 years of history, and a business that flies in the face of much of our temporal digital culture.”

Ashley Jones – Creative Director, CREECH

“Having worked closely with AUFI for a number of years, we've always appreciated that Nick, Toby, Char and team have taken the time to get to know our studio, our interests, and the kinds of projects that resonate most with us. We view this work as a result of the deep and thoughtful partnership between AUFI, CREECH, and BOTM.”

Griffin Creech – Creative Director & Founder, CREECH

“We’ve worked with BOOK OF THE MONTH for more than five years now, and we always love the specificity of what they are looking for in their partners. The more specific and niche the qualities a client wants, the more satisfying it is when we find them the perfect team like CREECH.”

Charlotte Rand – Network Director, AUFI