Connecting BFA INDUSTRIES – home to some of the largest beauty subscription brands in the world: IPSY and BoxyCharm, brand incubator Madeby Collective, and personal care brand, Refreshments – with BUTCHERSHOP for a 360 degree rebrand and digital re-imagining.

Brand Strategy – Naming – Brand Architecture – Identity – Photography – Art Direction – Guidelines – Website

“BFA is a melding of art and science. BUTCHERSHOP built a masterbrand that could flex to include subscription giants IPSY and BoxyCharm and any future additions while connecting business, brand and product.”

Trevor Hubbard – Global CEO, Butchershop

“We set out to build a platform that, beyond being visually compelling, works to communicate the beauty and inclusivity BFA stands for with investors, partners, employees, beauty creators and entrepreneurs.”

Trevor Hubbard – Global CEO, Butchershop

“BUTCHERSHOP have deep experience in helping businesses reach significant growth with both consumer and tech businesses, right through to IPO. This experience along with their can-do attitude and strong, positive company culture meant they felt like a great match for BFA ahead of their company-wide naming and brand architecture project.”

Alex Lenzan – Head of Growth, ASK US FOR IDEAS