TaskrabbitHyphenated

Connecting TASKRABBIT with LA creative agency HYPHENATED for a new strategy and identity that turned a digital marketplace into a connected brand community.

Brand Strategy – Brand Identity – Content

TASKRABBIT - Brand Strategy. Brand Identity. CONTENT - HYPHENATED ©️
TASKRABBIT - Brand Strategy. Brand Identity. CONTENT - HYPHENATED ©️

TASKRABBIT is a one-stop-shop platform that lets users search, book and pay for services including furniture assembly, cleaning, house removals and interior decoration. Founded in 2008, and acquired by Ikea in 2017, the business now operates across nine countries.

TASKRABBIT asked AUFI to find them a creative agency that could bring clients and ‘Taskers’ closer together and we introduced them to HYPHENATED, who introduced a new, more connected design system that shows TASKRABBIT is a two-sided marketplace, but not a two-sided brand.

TASKRABBIT - Brand Strategy. Brand Identity. CONTENT - HYPHENATED ©️
TASKRABBIT - Brand Strategy. Brand Identity. CONTENT - HYPHENATED ©️

“AUFI is always my first port of call anytime I’m looking to identify the right agency partner. Their network of marketing, digital journey, and design agencies is second to none, and their process is valuable from the get go.”

Johanna Tzur – Senior Marketing Strategist, TASKRABBIT

“When a client comes to us asking to meet some agencies that understand what it takes to emotionally connect with a customer base, to build soul into a brand, HYPHENATED are always right at the top of the list.”

Nick Bell – Co-Founder, AUFI

TASKRABBIT - Brand Strategy. Brand Identity. CONTENT - HYPHENATED ©️
TASKRABBIT - Brand Strategy. Brand Identity. CONTENT - HYPHENATED ©️