Connecting SAMSUNG with DIXONBAXI to re-imagine the brand identity for their flagship product, SAMSUNG TV PLUS

BRAND STRATEGY – BRAND IDENTITY – SONIC BRANDING – GUIDELINES

“There are few agencies that understand modern media and entertainment branding in the way DIXONBAXI do. They cement themselves repeatedly at the top of the pile with work that is both brave and, crucially, scalable.”

Nick Bell – Co-Founder, ASK US FOR IDEAS

“Brands like SAMSUNG need a partner who can challenge them, but equally help them navigate the complex stakeholder landscapes that exist in businesses of that size. Simon, Aporva and their team were just the ticket”.

Nick Bell – Co-Founder, ASK US FOR IDEAS

“The brand transformation is so much more than a new look; it symbolises the natural evolution of our service.”

Fran Hazeldine – Head of Marketing, SAMSUNG