Piglet in BedSweden Unlimited

Connecting British premium homewares brand PIGLET IN BED with New York agency SWEDEN UNLIMITED, for an e-comm website to support their international growth.


PIGLET IN BED started out in 2017, launched from a garden shed in West Sussex, England; by 2021 they needed to accommodate a growing range of products and an increasingly global audience. We paired them with SWEDEN UNLIMITED – a female-founded and digital-led agency that re-platformed their e-commerce website to Shopify Plus, and created a content-rich, editable CMS for the in-house team to work with.

“Working with AUFI was a breeze. Being able to use a trusted source to curate relevant agency partners at scale and in a speedy fashion was gold dust!”

Jake Newbould – Chief Marketing Officer, PIGLET IN BED

“AUFI has a magical way of matching us up with projects that fit our ideal client profile every time. Working with PIGLET IN BED to reimagine their Shopify Plus e-commerce website as they entered a new stage of growth was immensely satisfying, and allowed us to do what we do best: tell compelling brand stories while solving complex UX problems.”

Leja Kress – CEO & Founding Partner, SWEDEN UNLIMITED

“SWEDEN UNLIMITED were excited by how PIGLET IN BED were approaching the homeware space, and had the digital product design expertise – and focus on utility, commerce and results – that was needed to take the brand into their next chapter of growth.”

Alex Lenzan – Head of Growth, AUFI