JUSTMythology

Market leading plant-based egg brand JUST came to us during their search for an AOR. They had explored a host of different agency options but not found a fit that felt strategically or culturally right. Enter MYTHOLOGY, an industry titan perfectly versed in working with market leading ‘unicorns’, they've proved to be the perfect partner for JUST as they navigated from billion dollar start up to Global FMCG heavyweight.

BRAND - STRATEGY - COMMUNICATIONS - MARKETING - CAMPAIGN

“Unicorns are funny beasts – they're businesses that not long ago were calling themselves start-ups but who now have nine-figure valuations and compete with the Goliath's of the industries they set out to disrupt. They need creative teams who can speak major-board-level language, but who understand the importance of retaining the DNA of a company that is all about disruption. Mythology walk that tightrope perfectly, with a portfolio that plants flags confidently on both poles.”

Nick Bell, Founder – ASK US FOR IDEAS

“As a rapidly growing new brand looking to reach the next level, we needed an agency partner to build our brand platform and creative strategy. AUFI helped us focus on a select number of motivated senior teams. After a quick but thoughtful process, we selected Mythology. They have been an excellent partner for us. Thank you, AUFI, for your matchmaking skills.”

Tom Rossmeissl, Global Marketing Director – JUST