A full-service agency forJUST

Plant-based egg alternative JUST asked us to help them find an agency of record that would be a strategic and cultural fit, as well as a trusted long-term creative partner.


We connected them with a list of agencies that were well-versed in working with market-leading unicorns, and could help JUST grow from billion-dollar startup to global FMCG heavyweight.

JUST chose MYTHOLOGY, who led branding, strategy and creative comms including a set of films designed to get people onboard with JUST’s plant-based mission.

“AUFI helped us focus on a select number of motivated senior teams. After a quick but thoughtful process, we selected MYTHOLOGY. They have been an excellent partner for us. Thank you, AUFI, for your matchmaking skills.”

Tom Rossmeissl – Global Marketing Director, Just

“Unicorns need creative teams who can speak board-level language, but who understand the importance of retaining a company’s disruptive DNA. MYTHOLOGY walk that tightrope perfectly.”

Nick Bell – co-founder, AUFI