DiscoHigh Tide

Connecting the male-leaning cosmetics brand Disco with NY's High Tide for a fresh-out-the-box identity and D2C-focused digital experience.

STRATEGY - IDENTITY - E-COMMERCE - ART DIRECTION - PACKAGING

Disco aims to celebrate each man’s individual masculinity and inspire confidence through self-care. High Tide teamed with Disco in its earliest stages to create a unique strategy, visual identity, packaging, and e-commerce experience.

DISCO - PACKAGING. Design - high tide.
DISCO - PACKAGING. Design - high tide.
DISCO - art direction. Design - high tide.
DISCO - art direction. Design - high tide.

Drawing inspiration from sources as eclectic as ancient Greek sculpture and plant life, High Tide art directed and produced both product and lifestyle photoshoots for the brand’s launch.

DISCO - CAMPAIGN. DESIGN - HIGH TIDE  ©️
DISCO - CAMPAIGN. DESIGN - HIGH TIDE ©️
DISCO - DIGITAL. DESIGN - HIGH TIDE  ©️
DISCO - DIGITAL. DESIGN - HIGH TIDE ©️
DISCO - PACKAGING. DESIGN - HIGH TIDE  ©️
DISCO - PACKAGING. DESIGN - HIGH TIDE ©️