Connecting the male-leaning cosmetics brand Disco with NY's High Tide for a fresh-out-the-box identity and D2C-focused digital experience.
STRATEGY - IDENTITY - E-COMMERCE - ART DIRECTION - PACKAGING
Disco aims to celebrate each man’s individual masculinity and inspire confidence through self-care. High Tide teamed with Disco in its earliest stages to create a unique strategy, visual identity, packaging, and e-commerce experience.
Drawing inspiration from sources as eclectic as ancient Greek sculpture and plant life, High Tide art directed and produced both product and lifestyle photoshoots for the brand’s launch.
Start-up or established, we'd love to tell you more...