Connecting the male-leaning cosmetics brand Disco with NY's High Tide for a fresh-out-the-box identity and D2C-focused digital experience.

STRATEGY - IDENTITY - E-COMMERCE - ART DIRECTION - PACKAGING

Disco aims to celebrate each man’s individual masculinity and inspire confidence through self-care. High Tide teamed with Disco in its earliest stages to create a unique strategy, visual identity, packaging, and e-commerce experience.

Drawing inspiration from sources as eclectic as ancient Greek sculpture and plant life, High Tide art directed and produced both product and lifestyle photoshoots for the brand’s launch.