Connecting the male-leaning cosmetics brand DISCO with NY's HIGH TIDE for a fresh-out-the-box identity and D2C-focused digital experience.

STRATEGY – IDENTITY – E-COMMERCE – ART DIRECTION – PACKAGING

DISCO aims to celebrate each man’s individual masculinity and inspire confidence through self-care. HIGH TIDE teamed with DISCO in its earliest stages to create a unique strategy, visual identity, packaging, and e-commerce experience.

Drawing inspiration from sources as eclectic as ancient Greek sculpture and plant life, HIGH TIDE art directed and produced both product and lifestyle photoshoots for the brand’s launch.