As one of the internet's first startup e-comm platforms, BIG CARTEL had built a reputation around helping artists and musicians open digital storefronts. As they expanded their audience and offering, and as competition increased, they were ready to evolve and differentiate their brand.

BRAND STRATEGY — BRAND IDENTITY — VERBAL IDENTITY — WEBSITE DESIGN

We assembled a shortlist of potential agency partners that could build a new brand strategy, tone of voice and scalable design system to help the business grow – without losing the original BIG CARTEL brand values. And because they wanted to stand out from an ever-growing competitor set, we made sure agencies had a firm grasp on the wider world of subscription SaaS models.

BIG CARTEL decided to work with HOW&HOW, who’ve given the brand a new lease of life with an updated identity that channels BIG CARTEL’s indie roots while positioning the platform as the go-to for entrepreneurs looking for the ideal e-commerce engine.

“Working with How & How was an outstanding experience, and we couldn’t be happier with the results. They expertly guided us through a brand refresh that elevated our presence while remaining true to our identity. AUFI played a key role in helping us identify a shortlist of exceptional partners—including How & How—who were all well-matched to the challenge.”

Mike Feldman — Senior Designer, Big Cartel