As agency matchmakers, we’ve spent a decade building a network of the world’s most extraordinary creative agencies. But they’re only half the story.
Great creative work needs two things: an exceptional agency, and an exceptional client that believes in what they’re doing.
Often the narrative focuses on the first part of that – rightfully celebrating the designers, creative directors, copywriters and image-makers that put their heart and soul into a piece of marketing, advertising or digital work.
Less often do we hear about the marketer, founder, investor, or comms person that fought for the budget, championed the creative work and marshalled it into existence.
It goes without saying that we’re very proud of the agency network we’ve built up over the past decade, but we wanted to spotlight the other half of the equation: the business and brand leaders that make exceptional creative work possible.
Enter the AUFI INDEX: an annual celebration of 20 exceptional brand leaders. We’ve worked hard to curate a collection of people that are genuinely leading the charge – rather than the same PR-ed names you might find on other lists. They’re the investors, operators, marketers, founders, thinkers and doers behind what we believe are some of the most interesting brands of the moment.
While they represent a huge array of sectors – beauty, tech, healthcare, media, food, space, and more – one thing unites them: they all believe in the transformative power of creative work. And they’re all building brands with that as an ally.
We’ve launched the INDEX with an initial set of individuals – all people that we’re proud to have worked with. The ambition is to build on this by adding 20 newcomers each year, and celebrate 100 exceptional people by 2030.
For now, enjoy thoughts from our first 20 INDEXEES. They’ve shared opinions on everything from what gets in the way of creative work and what the greatest examples of it can achieve, to the best and worst advice they’ve had in their career so far.
