FIRST STREET needed to redesign their website, and asked us to suggest agencies that could refresh their branding and translate that into a new digital experience – with the focus on drastically improving navigation and CTAs, and emphasising FIRST STREET’s data and climate science expertise.

WED DESIGN - BRAND REFRESH - GUIDELINES

We recommended a shortlist of agencies that had experience working with smaller, fast-paced brands, and that could support FIRST STREET’s in-house team as they transitioned to the new website and brand guidelines.

VIEW SOURCE designed the new website, starting with a refresh of FIRST STREET’s branding and then translating that into the guidelines, content and visuals for the site. The agency tapped into the brand’s wealth of data, using this as the starting point for the updated brand identity, and emphasising FIRST STREET as a source of deep climate research and knowledge.

“Branding through digital: this is the type of project that VIEW SOURCE excels at. AUFI knew that when FIRST STREET required the full stack of branding, to website design and development, that VIEW SOURCE had the team to produce it.“

Andrew Rutledge - Founding Partner, VIEW SOURCE