ECOMMPAY asked AUFI which agencies would be best placed to redevelop their visual and verbal identity and ultimately differentiate their brand. They wanted a team that would spend time understanding and establishing their positioning, before moving onto the design phase.

We knew ECOMMPAY needed an agency that could usher in a new era for their brand, so we connected them with a shortlist of visionary teams that would be ready to roll up their sleeves and start from scratch, with a complete rethink of how the brand looks and speaks.

VERVE based their rebrand on ECOMMPAY’s status as “the mavericks of e-commerce”, emphasising the payment provider’s flexibility and dependability while building them a distinctive new identity that can be recognised on any touchpoint. 